Drexel University Athletics
Drexel University Athletics Partners with Comcast-Spectacor Subsidiary to Manage Corporate Sales
5/10/2011 9:34:16 AM | Drexel Athletics
Drexel University has selected Front Row Marketing Services, a subsidiary of Comcast-Spectacor, to oversee and execute its corporate partnership program. Front Row will assist the Athletics Department with developing key relationships in the corporate marketplace in an effort to drive additional revenue and further develop the Drexel University Athletics brand.
“Drexel Athletics is very excited to partner with Front Row Marketing Services,” said Dr. Eric Zillmer, Director of Athletics at Drexel University. “As part of the Comcast-Spectacor Family of Companies, Front Row Marketing Services is positioned to help Drexel Athletics build upon our momentum that we have gained over the last years as a competitive Division I program.”
"This is a terrific opportunity for Front Row Marketing Services to showcase their abilities to enhance the Drexel brand and increase revenues for their athletic department right here in Philadelphia where we are based," said Comcast-Spectacor President Peter Luukko. "The Drexel Athletic department realizes the benefits of hiring Front Row Marketing Services and our company is excited to be working with them and creating new opportunities for their athletic programs."
Drexel University Athletics encompasses an 18-sport intercollegiate program at the Division I level of the National Collegiate Athletic Association and is a member of the Colonial Athletic Association. The school boasts various athletic facilities in the University City section of Philadelphia as well as a University Boat House located on the world renowned Boat House Row. Over 22,000 students attend Drexel's 74-acre campus, which is located within walking distance of Center City Philadelphia. The Drexel men's basketball team won 21 games last season and the women's basketball team advanced to the Women's National Invitation Tournament for its third consecutive postseason appearance. Drexel will host the 2012 NCAA Men's Lacrosse Quarterfinals at PPL Park and the 2013 NCAA Lacrosse Championships at Lincoln Financial Field. The University will also host the 2011 U.S. Open Squash Championships at the Daskalakis Athletic Center.
Front Row Marketing Services, based in Philadelphia, is the commercial rights arm of Global Spectrum and a subsidiary of the sports and entertainment firm Comcast-Spectacor which also owns the NHL's Philadelphia Flyers, NBA's Philadelphia 76ers and the Wells Fargo Center in Philadelphia. The company recently entered the collegiate space working with clients such as Temple University, James Madison University, Colonial Athletic Association, Indiana University of Pennsylvania, Northeastern University and St. Cloud State University.
“We're appreciative to have the opportunity to represent such a fine institution as Drexel University Athletics” said Front Row Marketing Services Regional Vice President, Bryan Furey. “We're confident that Drexel's strong presence and reputation coupled with Front Row's extensive list of corporate relationships in the Philadelphia region will form a strong partnership poised to produce the desired results for both advertisers and Drexel.”
Founded in 1891, Drexel is the nation's 14th largest private university and is ranked second among national universities in the U.S. News list of “Up-and-Comers.” Drexel is widely recognized for its focus on experiential learning, technology and use-inspired research.
Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Abu Dhabi, UAE. Front Row generates incremental revenue for public assembly venues, sports team, colleges, universities and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the home of both teams, Wells Fargo Center in Philadelphia, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 105 venues throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and Paciolan, the leading provider of venue establishment ticketing, fundraising and marketing technology solutions. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
“Drexel Athletics is very excited to partner with Front Row Marketing Services,” said Dr. Eric Zillmer, Director of Athletics at Drexel University. “As part of the Comcast-Spectacor Family of Companies, Front Row Marketing Services is positioned to help Drexel Athletics build upon our momentum that we have gained over the last years as a competitive Division I program.”
"This is a terrific opportunity for Front Row Marketing Services to showcase their abilities to enhance the Drexel brand and increase revenues for their athletic department right here in Philadelphia where we are based," said Comcast-Spectacor President Peter Luukko. "The Drexel Athletic department realizes the benefits of hiring Front Row Marketing Services and our company is excited to be working with them and creating new opportunities for their athletic programs."
Drexel University Athletics encompasses an 18-sport intercollegiate program at the Division I level of the National Collegiate Athletic Association and is a member of the Colonial Athletic Association. The school boasts various athletic facilities in the University City section of Philadelphia as well as a University Boat House located on the world renowned Boat House Row. Over 22,000 students attend Drexel's 74-acre campus, which is located within walking distance of Center City Philadelphia. The Drexel men's basketball team won 21 games last season and the women's basketball team advanced to the Women's National Invitation Tournament for its third consecutive postseason appearance. Drexel will host the 2012 NCAA Men's Lacrosse Quarterfinals at PPL Park and the 2013 NCAA Lacrosse Championships at Lincoln Financial Field. The University will also host the 2011 U.S. Open Squash Championships at the Daskalakis Athletic Center.
Front Row Marketing Services, based in Philadelphia, is the commercial rights arm of Global Spectrum and a subsidiary of the sports and entertainment firm Comcast-Spectacor which also owns the NHL's Philadelphia Flyers, NBA's Philadelphia 76ers and the Wells Fargo Center in Philadelphia. The company recently entered the collegiate space working with clients such as Temple University, James Madison University, Colonial Athletic Association, Indiana University of Pennsylvania, Northeastern University and St. Cloud State University.
“We're appreciative to have the opportunity to represent such a fine institution as Drexel University Athletics” said Front Row Marketing Services Regional Vice President, Bryan Furey. “We're confident that Drexel's strong presence and reputation coupled with Front Row's extensive list of corporate relationships in the Philadelphia region will form a strong partnership poised to produce the desired results for both advertisers and Drexel.”
Founded in 1891, Drexel is the nation's 14th largest private university and is ranked second among national universities in the U.S. News list of “Up-and-Comers.” Drexel is widely recognized for its focus on experiential learning, technology and use-inspired research.
Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Abu Dhabi, UAE. Front Row generates incremental revenue for public assembly venues, sports team, colleges, universities and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the home of both teams, Wells Fargo Center in Philadelphia, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 105 venues throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and Paciolan, the leading provider of venue establishment ticketing, fundraising and marketing technology solutions. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
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