Drexel Athletics and Drexel University Recreation Renew Long-Term Multimedia Rights Relationship with Learfield through 2034-35
9/4/2025 11:02:00 AM | Drexel Athletics
PHILADELPHIA (Sep. 4, 2025) – Drexel Athletics and Learfield, the media and technology company powering college athletics, have announced a 10-year renewal to their long-term partnership that dates back to 2015. Through the renewal, Learfield's Dragons Sports Properties (DSP) will continue to serve as the exclusive multimedia rights holder for Drexel Athletics and Drexel University Recreation, delivering incremental revenue generation and fan engagement opportunities for the Dragons.
"Learfield has served as a trusted partner and team member of Drexel Athletics for the past 10 years," said Maisha Kelly, Vice President, Director of Athletics & Recreation at Drexel. "We are excited to continue collaborating on business opportunities for the department, alongside local, regional, and national brands. We also appreciate Learfield's evolution in the industry as they identify new platforms to support the department's portfolio and growth, as well as marketplace engagement for student-athletes. As the landscape of collegiate athletics continues to evolve, we're fortunate to have an industry leader as a long-term partner."
In a highly competitive Philadelphia market that features five other Division I institutions and four major professional sports franchises, Dragons Sports Properties has leveraged Learfield's full toolkit of resources to drive innovative and strategic partnerships and align core values to create authentic relationships.
DSP's efforts have resulted in a 49% increase in overall sponsorship revenue over the past five years, highlighted by keystone partnerships with prominent brands nationally with State Farm and regionally with Independence Blue Cross and Rothman Orthopedics.
"Maisha and the Drexel Athletics team have embraced Learfield's ability to create an integrated approach to strategic revenue generation in an exciting new era of college athletics," said Meghan Heinchon, Learfield Executive Vice President of Sports Properties. "Her leadership and success in a crowded sports market are a true testament to the bright future of Drexel Athletics."
Drexel Athletics and Dragons Sports Properties have prioritized digital sponsorship offerings for additional revenue growth in recent years, enacting a focused approach on efficiency and constructing partnerships that deliver 365 touchpoints to the Drexel fanbase to increase digital revenue significantly over the past three years.
Through its partnership with Drexel Athletics, Dragons Sports Properties also holds exclusive multimedia rights over all Drexel University Recreation assets, now including potential naming rights agreements for the Drexel Recreation Center.
In addition to its relationship with the flagship multimedia rights division, Drexel Athletics continues to leverage Learfield's enterprise-wide solutions to unlock additional revenue generation and fan engagement opportunities through licensed merchandise agency CLC and digital platform provider SIDEARM Sports.
About Drexel Athletics
The Drexel Athletics Department sponsors 18 varsity sports and primarily competes in the Coastal Athletic Association (CAA). Drexel is committed to excellence both on and off the field, ensuring academic success and competitive success by providing its student-athletes with the necessary resources to reach their full potential. Drexel and its NCAA Division I programs have continued to elevate its competitive nature, playing in the NCAA Tournament eight times in the past six years. As a global leader in experiential education, the University offers more than 200 programs, all taught by its highly-qualified faculty.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"Learfield has served as a trusted partner and team member of Drexel Athletics for the past 10 years," said Maisha Kelly, Vice President, Director of Athletics & Recreation at Drexel. "We are excited to continue collaborating on business opportunities for the department, alongside local, regional, and national brands. We also appreciate Learfield's evolution in the industry as they identify new platforms to support the department's portfolio and growth, as well as marketplace engagement for student-athletes. As the landscape of collegiate athletics continues to evolve, we're fortunate to have an industry leader as a long-term partner."
In a highly competitive Philadelphia market that features five other Division I institutions and four major professional sports franchises, Dragons Sports Properties has leveraged Learfield's full toolkit of resources to drive innovative and strategic partnerships and align core values to create authentic relationships.
DSP's efforts have resulted in a 49% increase in overall sponsorship revenue over the past five years, highlighted by keystone partnerships with prominent brands nationally with State Farm and regionally with Independence Blue Cross and Rothman Orthopedics.
"Maisha and the Drexel Athletics team have embraced Learfield's ability to create an integrated approach to strategic revenue generation in an exciting new era of college athletics," said Meghan Heinchon, Learfield Executive Vice President of Sports Properties. "Her leadership and success in a crowded sports market are a true testament to the bright future of Drexel Athletics."
Drexel Athletics and Dragons Sports Properties have prioritized digital sponsorship offerings for additional revenue growth in recent years, enacting a focused approach on efficiency and constructing partnerships that deliver 365 touchpoints to the Drexel fanbase to increase digital revenue significantly over the past three years.
Through its partnership with Drexel Athletics, Dragons Sports Properties also holds exclusive multimedia rights over all Drexel University Recreation assets, now including potential naming rights agreements for the Drexel Recreation Center.
In addition to its relationship with the flagship multimedia rights division, Drexel Athletics continues to leverage Learfield's enterprise-wide solutions to unlock additional revenue generation and fan engagement opportunities through licensed merchandise agency CLC and digital platform provider SIDEARM Sports.
About Drexel Athletics
The Drexel Athletics Department sponsors 18 varsity sports and primarily competes in the Coastal Athletic Association (CAA). Drexel is committed to excellence both on and off the field, ensuring academic success and competitive success by providing its student-athletes with the necessary resources to reach their full potential. Drexel and its NCAA Division I programs have continued to elevate its competitive nature, playing in the NCAA Tournament eight times in the past six years. As a global leader in experiential education, the University offers more than 200 programs, all taught by its highly-qualified faculty.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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